The Future of Advertising is Here
According to this article from Inc. about The Future of Advertising, the amount of money spent on online advertiing reached $9.6 Billion in 2004, an impressive 33% jump from the year before.
These numbers have been pushed up as marketers have been able to justify their advertising spend through demonstrated ROI. That ROI has only been realized as a result of improved targeting of advertisements. This article does a pretty good job of sending that message. Take a look.
These numbers have been pushed up as marketers have been able to justify their advertising spend through demonstrated ROI. That ROI has only been realized as a result of improved targeting of advertisements. This article does a pretty good job of sending that message. Take a look.
posted by Nathaniel McNamara at 9:03 AM
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